391 years ago, a scissors shop named "Zhang Xiaoquan" was born at the foot of Wushan Mountain in Hangzhou. At that time, no one predicted that it would create a glorious Chinese brand history that would continue for hundreds of years; 391 years later, the grandfather of the scissors industry It has also settled in Ciqikou, a national 4A-level scenic spot and a famous historical and cultural street in China.
On July 7, 2019, the Zhang Xiaoquan store in Ciqikou, Chongqing opened grandly. This is the first Zhang Xiaoquan standard image store in the Southwest and the 27th retail store in the country. Speaking of the birth process of Chongqing Ciqikou Zhang Xiaoquan Store, the person in charge, Mr. Hawke, summed it up in two points: First, he loves the spirit of Zhang Xiaoquan’s persistence and fine steel; second, opportunities and risks coexist, and luck and hard work coexist. !
As an old brand with a history of nearly 400 years, "Zhang Xiaoquan" is well-known at home and abroad. It once settled in Chongqing, but then withdrew due to various reasons. Facing the blank Midwestern retail market, after thinking for a long time, Mr. Hawke exchanged ideas with Xia Qianliang, general manager of Zhang Xiaoquan Co., Ltd., about opening an image store, and Mr. Xia immediately expressed his support. Subsequently, the experienced deputy general manager of the retail channel department Hu Ning and manager Huang Qianyi came to Chongqing for a coordinated inspection. After several on-site surveys and comprehensive demonstrations, the store address was finally selected-Chongqing Ciqikou.
Ciqikou, as the most crowded scenic spot in Chongqing, is very lively, with Sichuan operas changing faces, storytelling and singing, and local specialties. It is very popular among tourists. Who would transfer a store with a good size and location in Ciqikou, a place with an inch of gold? Moreover, the Guzhen Administrative Committee stated that Ciqikou is only open to Chongqing specialty products. This is the end, and giving up is the easiest option. But where is the determination already made to shrink? The Chongqing team used all resources, collected a lot of authenticity information, and locked the No. 77 store on the main street. At the time when the original store shareholders and partners had a disagreement, they took the opportunity to solve the problem of the store. At the same time, the Chongqing team conducted a thorough discussion and communication with the management committee. The management committee fully understood the characteristics of the "Zhang Xiaoquan" physical store, product line characteristics, etc., and put forward comments and suggestions. Zhang Xiaoquan's headquarters is also active With cooperation and enthusiastic response, the Guzhen Administrative Committee finally discussed and approved.
The shop is allowed to open, but there are new problems. The font of the shop sign must be consistent with the requirements of the scenic spot. This move will undoubtedly cause "Zhang Xiaoquan" to lose its brand identity and memory points in Chongqing. After coordination and unremitting efforts from various parties, the management committee specially approved Chongqing Ciqikou Zhang Xiaoquan's shop sign to retain the sand "Zhang Xiaoquan".
In addition to external challenges, there are also many internal problems encountered in the preparation process. In the more than 10 days from approval to decoration and opening, how to quickly form a professional offline retail team, how to design, produce, and transport Shanghai remote stores, and complete the installation on schedule, how to solve the problem of purchasing, selling, and storing System, supply organization, merchandise and material display, etc.... There are a lot of things big and small when opening a new store. The team worked overtime and cooperated, and the store finally opened as scheduled.
The Zhang Xiaoquan store in Ciqikou, Chongqing is undoubtedly lucky. It has received help from all walks of life from the project inspection to the opening of the store. There is the guidance of Zhang Xiaoquan’s head office, as well as the serious and responsible assistance of the Ciqikou Ancient Town Management Committee. As Ms. Zhou Mingyu, the representative of the management committee at the opening of the opening, said: “The Zhang Xiaoquan brand is a time-honored brand in China. High reputation and trusted by consumers.'Zhang Xiaoquan' chose Ciqikou. The century-old brand entered the millennium ancient town, achieving a win-win situation between the brand and the Ciqikou scenic spot. We warmly welcome and feel very honored. We believe that "Zhang Xiaoquan" "In the future business process of Ciqikou Ancient Town, we will uphold the craftsman spirit of'good steel making', maintain a consistently good business reputation, uphold the concept of being a century-old store, and always have a sincere heart to create brand success again!"
The successful opening of Ciqikou Store is inseparable from the care and support of Zhang Xiaoquan's team. It is also the result of the Chongqing team's diligence, conscientious work, day and night, and no regrets. The Chongqing team created Zhang Xiaoquan's first store in Southwest China in less than 60 days! We know that opening a business is only the first step, and there is still a long way to go to survive for a long time. Zhang Xiaoquan people will continue to uphold the ancestral motto of "good steel fine work", adhere to the business tenet of "quality first, integrity-based", be pragmatic and innovate, and work together to create greater glories in China and the world.