Wuzhen, the permanent venue of the World Internet Conference, has a history of 7000 years. It is one of China's first historical and cultural cities and a representative of Jiangnan Water Village. It is known as "China's Last Pillow House". The first boutique of "Zhang Xiaoquan" is located here.

        As China's first batch of Chinese time-honored brands and national intangible cultural heritage, "Zhang Xiaoquan" has a strong historical and cultural heritage. The encounter of a century-old brand and a thousand-year-old town gave birth to the 2.0 version of Zhang Xiaoquan's store.

        Zhang Xiaoquan Wuzhen Boutique is located at No. 572 West Street, Xizha Scenic Area, opposite to Xizha Chopsticks Store, the Holy Land of Check-in, which is the Xizha Chopsticks Store where Xi Da took Medvedev to visit at night.

        The boutique continues to use the Zhang Xiaoquan brand VI in the entire visual and decoration standards. The cabinet is made of black walnut wood and matched with linen lining. Under the action of the light, the texture of the product is well brought out.

        The boutique has carried out bold innovation and standardization work on the basis of Zhang Xiaoquan's traditional specialty store. The first is to adopt a fully open display method to increase the effective display area, enhance the ability of the store to accommodate customers, shorten the distance between salespersons and customers, and facilitate customers to get close to and purchase products. The second is a large number of personal care products. Personal care products are the most resilient category in specialty stores. The product itself has the attributes of gifts and consumer goods at the same time, through the configuration of personal care products to enhance the viability of the store. The third is the unified design and output of price tags, and different forms of price tags are displayed according to the differences in product display positions. The fourth is to develop and apply targeted display props according to different products.

        The opening of Wuzhen boutiques marks that "Zhang Xiaoquan" will take more active measures in the construction of specialty stores to enhance the vitality of the stores.